As a UK market leader in complete ceiling solutions, Zentia puts customers at the heart of its’ brand and marketing strategy.
Zentia has evolved from Armstrong Ceiling Solutions following a rebrand last year, and the ‘Above all, you’ campaign will explain what that means to customers. The campaign focuses on Zentia’s specifier, contractor and distributor partners, and their key future challenges and opportunities and is based on extensive stakeholder research.
The ‘Above all, you’ campaign derives from the brand’s ethos to create real value in every project delivered, working collaboratively with customers. Zentia are known for anticipating customer needs, and this highlights their innovative mentality, becoming one of the four brand pillars underpinning the strategy.
The rebrand is only the start for Zentia. With exciting plans for the future including innovative NPD, investments in both training and customer support, and a multi-million-pound investment in manufacturing capabilities.
Graham Taylor, director of sales and marketing at Zentia, explained: “Quality, control and endless predictability were just some of the key themes identified – any one of which may be our partners’ key concern at any one time. Our campaign recognises this reality of multiple priorities, but at the same time signs off with a constant – that for Zentia, it’s ‘above all, you’, our partners, who are our priority.”
He added: “In this uncertain and ever-changing world, having everything from manufacturing to customer support right here in the UK means we are more agile and in control. Together with our forward-thinking culture, this allows us to successfully solve problems for our end user clients.”
Launched in September, this multi-channel campaign runs across web, trade media, social channels, and direct communications. For information or to discuss your requirements, contact your team of helpful experts to discuss your project requirements