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Armstrong Ceiling Solutions goes from A to Z

They were Armstrong. They are now Zentia! In an exciting new brand launch, the new name Armstrong Ceiling Solutions has been unveiled, and with it – a new digital direction. Zentia is the new brand, but with the same skilled people, great service, and quality solutions that we all know and trust.
Following the completion of its acquisition by Aurelius Equity Opportunities, Armstrong Ceiling Solutions, the leading manufacturer of mineral fibre ceiling systems, has unveiled its new brand name and identity across its international markets, including the UK, where it will now be known as Zentia.

Zentia Ceiling and Grid Solutions

With a bright and dynamic colour palette, the new brand marks a pivotal evolution for the business. Together with its new AXIS, four key elements which underpin the business direction, (Value, Solutions Provider, Responsibility and Continuous Improvement), Zentia aims to set a higher standard for its business, customers and the broader industry. Offering local support throughout the supply chain, Zentia boasts a focused portfolio of market-leading solutions, paired with unrivalled service and expertise.

To find out more about Zentia, visit: or follow @AtoZentia on social media.

Support to Bring Construction Products to Life

Supporting a range of specifiers, main contractors and interiors contractors to bring their construction projects to life across a range of commercial sectors including health, education and offices, Zentia’s proven approach helps to transform everything from acoustics and aesthetics through to comfort and thermal performance.

Christophe Lloret Linares, CEO of the newly rebranded business, commented on the change: “We find ourselves in a unique position, with a strong and established past – and a future that’s ours to reimagine. As our world has changed, what people now require from the built environment has also evolved, and we’re building on our heritage to evolve with it.​​​​​​​ ​​​​​​​We bring the same products, the same people, and the same support you’ve always relied on – but now with added agility and a digital-first mindset. Simply put, we were Armstrong; now, we are Zentia. We’ve gone from A to Z, reinventing our brand along the way.”

Graham Taylor, Sales & Marketing Director added: “For me Zentia represents our new outlook, now we are stepping into the future to become more agile with a digital-first mindset. As Armstrong we were well known in our industry for our quality and service, and now we are Zentia we will continue working with Minster in partnership to ensure we provide the same products and services you’ve come to expect but now with a reinvigorated outlook.”

Whilst the business will lead with the Zentia brand across all markets, in many instances the Armstrong brand will also be visible as part of a dual-branded strategy to support the transition and ensure clarity and understanding across the supply chain.