Support to Bring Construction Products to Life
Supporting a range of specifiers, main contractors and interiors contractors to bring their construction projects to life across a range of commercial sectors including health, education and offices, Zentia’s proven approach helps to transform everything from acoustics and aesthetics through to comfort and thermal performance.
Christophe Lloret Linares, CEO of the newly rebranded business, commented on the change: “We find ourselves in a unique position, with a strong and established past – and a future that’s ours to reimagine. As our world has changed, what people now require from the built environment has also evolved, and we’re building on our heritage to evolve with it. We bring the same products, the same people, and the same support you’ve always relied on – but now with added agility and a digital-first mindset. Simply put, we were Armstrong; now, we are Zentia. We’ve gone from A to Z, reinventing our brand along the way.”
Graham Taylor, Sales & Marketing Director added: “For me Zentia represents our new outlook, now we are stepping into the future to become more agile with a digital-first mindset. As Armstrong we were well known in our industry for our quality and service, and now we are Zentia we will continue working with Minster in partnership to ensure we provide the same products and services you’ve come to expect but now with a reinvigorated outlook.”
Whilst the business will lead with the Zentia brand across all markets, in many instances the Armstrong brand will also be visible as part of a dual-branded strategy to support the transition and ensure clarity and understanding across the supply chain.